One Giveaway Across Instagram, Facebook, YouTube and TikTok: How Multi-Network Draws Work

Most businesses don't have one audience. They have several: loyal customers on Facebook, younger followers on TikTok, subscribers on YouTube, and a mix on Instagram. Running a separate giveaway on each one means separate prizes, separate rules and separate winners. A multi-network giveaway lets you run one giveaway everywhere and pick from all the entries at once.

This post explains how it works and the decisions to make before you post.

The basic idea

You publish a giveaway post on each platform you want to include. People enter by commenting on whichever post they see. When the giveaway closes, RaffleSelect combines the comments from all those posts into one pool, applies your filters, and picks the winner from the whole lot. After filters, every eligible entry has an equal chance, whichever platform it came from.

Multi-network works with Instagram, Facebook, YouTube and TikTok. You can also combine several posts on the same platform, for example a feed post and a Reel on Instagram. Multi-network is part of the Platinum plan ($40 a month), which also has no limit on the number of comments loaded.

Before you post: four decisions

1. Is it one entry per person, or one entry per post?

This is the big one. If someone comments on your Instagram post and your TikTok, do they get two entries?

• One entry per post rewards people who follow you in more than one place. It's simple to explain and easy to apply.
• One entry per person overall feels fairer to people who are only on one platform, but it's harder to enforce, because the same person often has different usernames on different platforms.

The duplicate filter removes repeat comments from the same username, so it works well within a platform. Across platforms, it can only catch a match when the names are identical. For most giveaways, "one entry per person, per platform" is the cleanest rule, and it's honest about what you can actually check.

2. Will every post have the same rules?

Use the same prize, the same end time and the same entry action on every post. If one platform says "comment to enter" and another says "comment with a hashtag," it gets confusing fast. If you require a hashtag, use the same one everywhere so the hashtag filter treats all entries equally.

3. What time zone is the deadline in?

All posts should close at the same moment. Write the end time with a time zone in each caption.

4. How will you contact the winner?

Message the winner on the platform where they entered. Say in every caption that you'll only contact them from your official account on that platform.

Running the draw, step by step

1. Publish your giveaway post on each platform with matching captions.
2. Promote each post as you normally would, and link between them in stories or community posts so followers know they can enter elsewhere.
3. When entries close, open RaffleSelect and set up a multi-network giveaway.
4. Add the link to each giveaway post.
5. Choose your filters: duplicate filter, hashtag filter, block list for staff and past winners, and bonus entries if you reward specific members.
6. Set the number of winners and substitutes.
7. Run the draw, ideally with the countdown reveal and your branding, both included on Platinum.
8. Save the winner certificate and share it on every platform you used.

Is it fair to followers on smaller platforms?

A common worry: if your Instagram post gets far more comments than your YouTube post, YouTube viewers have a lower chance of winning. That's true for the platform as a whole, but not for any individual. Each eligible entry still has the same chance as every other entry. A YouTube viewer's single comment counts exactly the same as an Instagram follower's.

That's the fairest way to run it, and it's easy to explain: "All entries from all platforms go into one draw."

When multi-network is worth it

• You have meaningful audiences on two or more platforms.
• You're running a joint giveaway with a partner who posts on their own account.
• You want one big prize rather than several smaller ones.
• You're launching a product and want every audience to hear about it at once.

If nearly all your engagement happens on one platform, a single-post giveaway is simpler and you may not need it. Free, Silver and Gold plans all handle single-post draws.

Announcing a cross-platform winner

Post the result on every platform, not just the one the winner came from. Mention where they entered ("Our winner entered on TikTok!"), which shows the draw really did include everyone, and share the certificate or draw video on each account.

As always, this is general guidance, not legal advice. Each platform has its own promotion guidelines, and you should follow all of them for a multi-platform giveaway.

Bring your audiences together

If your followers are spread across platforms, one combined giveaway is often easier to run than four separate ones. See what's included with Platinum on the pricing page, or start your giveaway from the home page.