What to Post After Your Giveaway Ends
When a giveaway closes, most accounts post the winner and then go back to business as usual. That leaves a lot of attention on the table. For a short while after a giveaway, more people than usual are checking your profile: entrants hoping they won, newcomers deciding whether to stay, and regulars curious who got lucky.
Here's a sequence of posts you can use in the two weeks after, with caption starters you can adapt.
Post 1: "Entries are closed" (at the deadline)
A quick story or comment at the exact closing time. It shows you're sticking to your rules and tells latecomers not to bother.
Caption starter: "That's a wrap, entries for our [prize] giveaway are now closed. Thank you for every comment. We'll draw the winner on [day] and announce it right here."
Format: story, or a reply pinned on the giveaway post.
Post 2: The draw (same day or next day)
If you record your screen while you pick the winner, the clip makes good short-form content. With the countdown on Gold and Platinum plans, you get a few seconds of build-up before the name appears, and branding puts your look on the result.
Caption starter: "Here's the live draw. We filtered for one entry per person and comments with #[hashtag], then let RaffleSelect pick at random. Watch until the end."
Format: Reel, TikTok, short or story.
Post 3: The winner announcement
This is the one people come looking for, so make it easy to find and easy to understand. Use the winner certificate as the image, or as one slide in a carousel.
Caption starter: "Congratulations @[winner]! You've won [prize]. Please message us within [time] to claim. We'll only contact you from this account. Thank you to everyone who entered; your answers about [topic] were brilliant."
Format: feed post, pinned. Also reply to the winning comment on the original giveaway post.
Post 4: "What you told us" (a few days later)
If your entry question asked people for opinions, share what you learned. It turns the giveaway into a conversation and shows entrants their comments were read.
Caption starter: "Over the giveaway, you told us your favourite [product/flavour/colour]. The clear winner was [answer]. Here's what we're doing about it..."
Format: carousel or short video. Avoid quoting specific people without asking.
Post 5: Something for everyone who entered (optional)
A small, time-limited thank-you offer softens the "I didn't win" moment and gives interested newcomers a reason to buy. Keep it public and simple.
Caption starter: "Didn't win this time? As a thank-you for entering, here's [offer] until [date]."
Format: story with a link, or a feed post if the offer is the main news.
Post 6: The prize arrives (when it does)
An unboxing or a photo of the winner with their prize, shared with permission, is strong evidence that your giveaways are real.
Caption starter: "It's arrived! @[winner] just got their [prize]. Thank you for sharing this with us."
Format: repost the winner's story, or a feed post with their permission. Never pressure a winner into posting.
Post 7: Back to normal, on purpose
Between and after the giveaway posts, make sure your regular content keeps coming. New followers need to see what your account is like on an ordinary day, because that's what they'll get from now on. Choose a couple of your strongest everyday post types, such as a tutorial, a behind-the-scenes look or a customer favourite, and schedule them in the week after the announcement.
Post 8: A hint about next time
You don't need to announce the next giveaway straight away. A light mention gives people a reason to stay.
Caption starter: "We loved running this. We'll do another one soon, so keep an eye out."
A sample two-week schedule
| When | Post |
|---|---|
| Closing time | Entries closed (story) |
| Day 1 | Draw recording and winner announcement |
| Day 2 to 3 | Regular content |
| Day 4 | "What you told us" |
| Day 5 | Thank-you offer (optional) |
| Days 6 to 10 | Regular content |
| When delivered | Prize arrives (with permission) |
| Around day 14 | Hint about next time |
If you have to switch to a substitute
If the winner doesn't reply in time, say so publicly and name the substitute. A short update avoids confusion: "Our original winner didn't respond within 72 hours, so the prize goes to our first substitute, @[name], who was drawn at the same time."
Start with a draw worth posting
All of these posts are easier when the draw itself is clean and recorded. When your giveaway closes, pick your winner on RaffleSelect and save the certificate for post number three.